Dirt Trails to Digital Presence
CASE STUDY

CHALLENGE

With a kickoff event already scheduled for November, the entire foundation had to be built from scratch in less than 2 months. No name. No logo. No website. No social presence.

They also needed to secure sponsorships and fundraising channels to ensure sustainability from day one.

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SOLUTION

We took full ownership of the branding and marketing process, guiding the foundation from concept to launch. This included:

• Brand Development: Led name ideation, managed logo creation, and designed brand guidelines.

• Digital Launch: Created the website and set up social media platforms from scratch.

• Content Creation: Managed social content to build awareness before and after launch.

• Fundraising Support:

  • Developed sponsorship pitch materials

  • Assisted with volunteer coordination

  • Supported and secured entry into Old Bill’s Fun Run fundraiser

  • Planning and materials for future initiatives

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RESULTS

• Successful Launch & 501(c)(3) Status Achieved

• Website live with 25+ email subscribers within the first phase

• Social reach of 24.6K+ and 420+ new followers in the first 4 days

• Continued growth through consistent content and awareness efforts

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​"Millicent Marketing conducted an in-depth survey of a diverse group of individuals to guide the design and final selection of our foundation’s logo. They also developed a website that is not only informative and easy to navigate, but also includes all the essential links and documentation needed for our non-profit. In addition, Millicent Marketing has ensured our social media presence remains current and engaging, enabling us to connect effectively with our community, something we couldn't have accomplished as successfully on our own."

- Wide Open: The Brody Hills Foundation