Packaging that Does More
CASE STUDY
As LooLoo expanded into physical retail while also continuing to sell through Amazon and its own website, packaging quickly became a logistical challenge. Each channel had its own specs and the existing boxes were costing too much as well as failing to adequately communicate value.
CHALLENGE
Rising packaging costs, combined with Amazon Prime’s free shipping fees, were significantly cutting into margins. At the same time, the original box design didn’t effectively explain the product’s function or benefits, leading to confusion and missed opportunities. Retail packaging also needed a redesign to better stand out on shelves and catch buyer attention.
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SOLUTION
We led the development of a multi-phase packaging strategy that cut costs, clarified messaging, and enhanced the product’s retail presentation.
Key Improvements:
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DTC Packaging Optimization
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Designed a custom corrugate box that reduced weight and increased units per shipment, cutting fulfillment costs
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Used packaging real estate for clearer, more strategic messaging to educate customers
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Retail Packaging Redesign
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Led and briefed design team on a fresh, visually engaging box tailored for retail shelves
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Improved communication of product function while reducing box width to appeal to retail buyers
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Fragrance Line Packaging
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Directed cohesive packaging updates across fragrance variants to align with the evolved brand identity
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RESULTS
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Saved $0.98 per box, leading to ~$1,478 in monthly cost reductions
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Decreased customer service inquiries related to product use, signaling better product clarity
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Improved shelf presence and consistency across both online and in-store channels
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