From Clicks to Customers
CASE STUDY
After a recent acquisition and product overhaul, LooLoo had a stronger product and a clearer brand direction, but its website still reflected the old version of the company. The outdated design didn’t match the new identity and struggled to turn visitors into customers.
CHALLENGE
LooLoo’s website no longer reflected the company’s updated branding or the quality of its reimagined product. The user experience outdated, making it difficult for visitors to navigate or stay engaged. As a result, the site’s conversion rate consistently fell below 1%, limiting both growth and sales momentum.
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SOLUTION
We managed a full-scale website redesign grounded in strategy and user insights:
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Customer Insights: Analyzed user feedback to uncover pain points and expectations
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Industry Research: Studied top-performing competitors for UX and layout best practices
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Strategic Planning: Created a site structure optimized for clarity, flow, and conversion
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Creative Direction: Managed a design team across several months to execute the vision
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Visual Refresh: Sourced and curated new lifestyle + product photography to elevate the brand
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RESULTS
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+31% average MoM increase in site conversion rate in the following months
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A website that’s now aligned with the brand's new direction and visually cohesive
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Improved user experience that supports engagement, exploration, and purchases​